Determine how best to represent a concept visually.
Determine which photographs, art, or other design elements to use.
Develop the overall look or style of a publication, an advertising campaign, or a theater, television, or film set.
Supervise design staff.
Review and approve designs, artwork, photography, and graphics developed by staff members.
Talk to clients to develop an artistic approach and style.
Coordinate activities with other artistic or creative departments.
Develop detailed budgets and timeliness.
Communication skills.Art directors must be able to listen to and speak with staff and clients to ensure that they understand employees’ ideas and clients’ desires for advertisements, publications, or movie sets.
Art directors must be able to come up with interesting and innovative ideas to develop advertising campaigns, set designs, or layout options.
Leadership skills.Art directors must be able to organize, direct, and motivate other artists. They need to articulate their visions to artists and oversee production.
Time-management skills.Balancing competing priorities and multiple projects while meeting strict deadlines is critical for art directors.